is a word-of-mouth game. When you self-publish on a budget, there is no ad campaign, no press release, etc. Although there are things one can do to promote a self-published book, much of the success of independent publishing is based on word-of-mouth contacts.
So if you happen to read Outlander, and think someone else would enjoy it, please tell 'em about it. The Kindle version is published with lending enabled, so I think you can loan it to someone without them having to buy it. I don't know whether or not that is true of the Nook.
By the way, the Nook version is published, and is available here.
The print version is not yet available, I expect it will be in a week or two.
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